Alia Bhatt Backs The New Cadbury Perk Ad!

Alia Bhatt gets the new break in her recent conquests as the new Perk girl. Alia Bhatt has got the good movies in her kitty and has been in the eyes of the public since her debut in Student Of The Year. With Cadbury Perk getting her roped in the new ad launched the actor as the brand ambassador of our old favorite, Perk!

The new ad is directed by Shashanka Chaturvedi with the background music by the in-trend Ritviz. The ad is about taking it lightly and working its way into a wedding, Alia as the bride and Pavail as the groom. The chemistry is just the cherry on the top of the cake. 

The new trend of Jaimala is the main plotline of the ad where Pavail’s friends lift him up, challenging the bride to put the mala. The bride, aka Alia Bhatt, takes a bit of Cadbury Perk and levitates off the ground, and completes the ritual by putting the garland around Pavail’s neck. She is exhibiting the message, “Perk Khao, Light ho jao’. Eat Perk and be light.

Alia Bhatt comments on this new association claiming that she is super thrilled to be part of the Cadbury Perk team, and Perk has been one of her favorite chocolate brands. She says that working with Cadbury Perk has been a fun experience and was very smooth. 

She even went ahead and added that the brand reflects her own personality and mantra of life i.e. to ‘Take It Light’. Summarising the whole experience she believes it was just pure joy and fun. Alia Bhatt will be soon seen as Gangubai in Gangubai Kathiawadi which is based on the life of Madam of Kamathipura, directed by Sanjay Leela Bhansali.